I have been interning for Animal Humane New Mexico since June 2012 and their social media presence has become one of my favorites to keep up with. Working there, I’m naturally an animal lover and a lot of the posts are about pets who have been there for a while who finally found homes, about how we just received a bunch of puppies from another town, or how we just received a huge donation. So it’s always very fun, lighthearted and uplifting to look at the posts from Animal Humane. Plus, I get to see pictures of adorable pets.
The Facebook page is very bright, with lots of stories, photos and videos. On Twitter, the posts are more like quick updates. They often post about mobile adoption events or post links to Instagram photos or YouTube videos that have been recently uploaded. I don’t think many questions get asked on Twitter so there isn’t much of a need for Twitter conversations but the Facebook page is definitely utilized as a sort of question and answer forum on the posts. The YouTube channel is used to post commercials that have been made, promo videos on specific pets, and as a sort of news update on things going on within Animal Humane.
What I like about Animal Humane’s social media presence is that it’s fun. They’re not afraid to take chances and post silly things a lot with serious, important things. Recently, they posted a link to a parody of a Macklemore song and it was hilarious! They’ve done a great job creating a following within the Albuquerque area. The Facebook page has over 7,000 likes and I think it’s because of the diversity in the posts. It’s not the same things over and over again and they keep it interesting.
I definitely see bits of myself in their branding. I’d like to think of myself as an upbeat, lighthearted person and that’s what I see in their social media. They are also able to keep that same tone strong between social media and traditional advertising. The billboards and local television commercials translate well and are very apparently the same organization that they show on Facebook. I’m grateful I’ve been able to intern there and see what makes a successful social media presence.